VP Moneyball is a series looking at the economics of Virtual Production and what the real numbers actually tell teams that are looking. The Assumption Every producer has said it in a budget meeting when looking at the cost of building a big set or shooting on location:  "Let's shoot it on green screen and we'll extend it in post. It'll be cheaper." It's not an unreasonable assumption. Green screen has been the default tool for shooting talent against environments that don't e

When clients are under pressure from off-set stakeholders, compliance concerns, and layered approvals, virtual production offers a more visible and defensible way to work. Many clients end up just being 'the one in the office who manages production' among everything else they do for work, without really being production people themselves. They understand the brand, the campaign, and the internal politics around the work, but once production starts they are suddenly responsibl

Marketing content doesn’t ship in a single format anymore.  A single campaign can turn into dozens of deliverables, including vertical shorts, paid variants, product shots, stills, BTS, and delivery is expected on timelines that don’t leave room for travel, weather delays, or constant resets. The problem isn’t ideas; it’s throughput. Location moves, weather & sound issues, resets, and client approvals can chew up a shoot day fast, and suddenly you’re triaging your shot list a

Located at: 116 Corporate Blvd, South Plainfield, NJ 07080 Erablesque TVC Scene Shoot in XCrazy Studio New Jersey production is expanding as projects pour into the state, and crews need faster ways to deliver more looks on tighter schedules. The XCrazy Volume is a newly-opened Virtual Production studio in South Plainfield, NJ, built to keep productions moving with controlled environments, rapid look changes, and a practical workflow. Want to see it in person? Click Req