Less than 20% of HCPs find pharma video content personalized to their needs. One brief might contain multiple end-points. Medical Affairs need a 2-minute education piece for the detail visit, and Brand wants a 30-second CTV cut and Digital is asking about how many vertical socials and stills they can wring out of those first two. Four formats which have historically been multiple shoots, different budgets, talent & location fees, four rounds of compliance sign-off, but it do
